The Small Business
Tech Summit 2021

Watch now on demand

7 Quickfire tech sessions to help small businesses meet the challenges of today – and seize the opportunities of tomorrow

About the event

The inaugural free Small Business Tech Summit, brought to you by First Voice, the official magazine of the Federation of Small Businesses (FSB) and Dell Technologies, will bring together a host of expert speakers to explore how technology can help small businesses meet the challenges of today and seize the opportunities of tomorrow.


Through a series of 7 quickfire sessions, across an action-packed 2-hour Summit, our experts will explore:

  • How tech can help all small businesses thrive and grow
  • The cyber threats facing your business today
  • How tech can help improve efficiency and increase revenue
  • Tech that can support your finance and resource planning
  • How tech can help you scale-up your business
  • The small business tech of tomorrow
  • Customer expectations in the new world… and how to meet them.


Whether you’re just starting out and looking to use tech to professionalise, or a growing business that wants to scale-up to the next level, our quickfire 10-15 minute sessions offer something for every small business.


Register now to access this free event and be in with a chance to win an award-winning Dell Latitude 9420 2-In-1 laptop! T’s & C’s apply*


In addition to these dedicated sessions, anyone looking for additional advice, guidance or information can book a 1-2-1 session with a Dell Technical Solutions expert, running throughout the duration of the event.



This opening session will be an introductory teaser session for small business owners who aren’t yet embracing the power of technology for their small business and who may not have the knowledge or confidence to do so. It will act as a listicle guide to the different ways in which technology can support small businesses – from productivity to finance, to security. It will set out the ease with which the technology can be used and that initial investment doesn’t need to be expensive – but will focus on outlining what small business tech is and can do.




Jon Watkins – Host,

First Voice magazine



Nick Clark – Founder & Owner,
Technology Support 24/7


Cyber security is an increasingly evolving and complex area – and the threats to small businesses are changing all the time. From phishing to smishing, to invoice fraud and hacking – there are so many things to consider and a seemingly endless list of threats to protect your business against. This session will look at the latest IT and security picture – offering advice for how you can keep your small business protected now and into the future.




Jon Watkins – Host,

First Voice magazine



Sean Towns – Endpoint Security Systems Engineer,

Dell Technologies



Nick Marsden – Managing Director,

A quick 5 minute break before the next session.

The world of work is changing and small businesses are just as impacted as anyone else. An increased move to hybrid working – a mix of home and office working – is changing how and when you and your staff work; an increasingly complex world means productivity is more important than ever, whether your business is office-based or a retail, hospitality or wholesale business; and we need to ensure we have the technology and infrastructure in place to be connected at all times. This session will offer tips and guidance for being productive and connected in the new world of work – whatever your business and whatever your sector.




Jon Watkins – Host,

First Voice magazine



Andy Bone – Solutions Specialist,

Dell Technologies



Jason Crawford – Solutions Specialist,

Dell Technologies

A big challenge for small businesses when they are growing is to keep on top of both the finances and staff/resource requirements. Understanding everything from how much liquidity is in the business, to income and outgoing projections, stock control and expenditure, staff requirements and resourcing for peak times can be a challenge when you want to focus on your core activity of servicing your customers/clients and growing your small business. This session will explore how tech can help you stay on top of finances and resources.




Jon Watkins – Host,

First Voice magazine



Sam Mitcham – Founder,
SJCM Accountancy


This session will help small business owners looking to take their business to the next level to understand how technology can help them scale and grow. Experts will discuss how different systems can free up time and resource to focus on growth, but also how technology can help them manage, coordinate and automate all the things you need to juggle as you scale.




Jon Watkins – Host,

First Voice magazine



Adnane Alaoui – Director, Sales Infrastructure Solutions Group, SB,

Dell Technologies



Charlotte Nichols – Founder,
Harvey and Hugo PR Agency

A quick 5 minute break before the next session.

For innovative and ‘on the pulse’ small business leaders who are always looking for the next opportunity, right through to small business owners who just want to ensure they have an understanding of the future issues facing small business organisations and the role that technology might play, this session takes a look into the future. Experts will look at the potential challenges and opportunities – so small business leaders can begin thinking about what it means for their business down the road – from greater automation, to changing customer expectations, regulation and expectations around the customer experience.




Jon Watkins – Host,

First Voice magazine



Dave Brooke – VP for Small Business in EMEA,

Dell Technologies

What will the post-pandemic world really look like – and will changes to the way we work, live and move around impact demand from your customers? Speculation around life after the pandemic suggests many people will look to live in more remote areas; fewer people will commute to cities; many will look to shop/socialise more locally; and many will move to more online and digital purchases. This session will explore the impact of Covid-19 on the movement and habits of customers – and ask whether it will really have an impact on small businesses across sectors.




Jon Watkins – Host,

First Voice magazine

This short closing session will provide all attendees with details of how to enter an exclusive prize draw, to be in with a chance to win an award-winning Dell Latitude 9420 2-In-1 laptop. And we will share details of where small businesses can access more information and content on embracing technology to power their businesses.


Jon Watkins

first voice magazine

Jon Watkins is an editor, writer, and host of events, podcasts and webinars on issues facing businesses, including for FSB. He has 20 years’ experience as a business journalist, and has worked with brands including FSB, the IoD and Hiscox. He has edited a range of business titles, including Business Life magazine and the IoD’s magazine, Director.


Nick Clark

Founder & owner ,
technology support 24/7

Nick Clark is a small business tech guru who spends a great deal of his time helping businesses demystify technology and plan strategically. He is the founder of Technology Support 24/7.

Sean Towns

Endpoint Security Systems Engineer,
Dell Technologies

Sean Towns is Dell’s Endpoint Security Systems Engineer. He provides pre-sales, post-sales, support design and implementation of Dell Endpoint Security for the Specialist Sales team across Europe, the Middle East and Africa (EMEA). Sean has over thirty years of experience in the IT and electronics industries, across a broad range of technologies, business applications and processes.

Nick Marsden

managing director,

Nick Marsden is the Managing Director of Sort-IT.biz – an IT consultancy that helps many small businesses with their IT infrastructure.

Jason Crawford

Solutions Specialist,
Dell Technologies

Jason has been in the IT and tech industry for over 20 years. Joining Dell as IT Support in 2005 he has experience in many areas of the business including learning and development and instructional design. Jason now serves as a Solutions Specialist for Dell Technologies. He understands how daunting choosing the right systems for an organisation can be and how sourcing the right solutions can help businesses transform their workplace.

Andy Bone


Andy has been involved in supporting and running small businesses for over 30 years. Having always been curious and excited by how technology can expand our reach and increase our productivity this has been the cornerstone of the role he performs today.


Andy serves as a Solutions Specialist for Dell Technologies. He understands how having the right technology solutions can propel your business to new heights, increase employee productivity and enable your business to grow to the next level.

Sam Mitcham

SJCM Accountancy

Sam Mitcham is the founder of SJCM Accountancy and a finance specialist who believes balancing technology with a human role delivers the best results.

Adnane Alaoui

Director, Sales Infrastructure Solutions,
Dell Technologies

Adnane is Director of Dell Technologies Infrastructure Solutions Group and responsible for EMEA. With more than 26 years-experience in Information Technology, Adnane has been with Dell Technologies for over 16 years and prior to that spent 10 years at Intel Corporation. Adnane uses his wealth of skills and experience in technology, sales and people management & leadership to help our customers leverage technology solutions to resolve business challenges and pain points and to be competitive in the market place.

Charlotte Nichols

Harvey and Hugo PR agency

Charlotte Nichols is the founder of Harvey and Hugo PR agency, which has recently scaled into London, Charlotte will share her story – to help other small businesses understand exactly how technology can help them scale, too.

Dave Brooke

VP for Small Business in EMEA,
Dell Technologies

Dave Brooke is Dell’s Vice President for Small Business in Europe, the Middle East and Africa (EMEA). Dave has been with Dell since early 2006 and, prior to that, held several positions in the IT industry and at an industrial engineering organization. He has lived and worked in South Africa, France, Middle East and the UK. Dave is a member of the original Executive group that attended MARC (Many Advocating Real Change), and is an active member and facilitator of the MARC programme in EMEA. Dave’s overall mission is to build a growing and sustainable business that brings together the best people, structures and customers.

Kevin Sutherland

Strategy Partner at Vida Media, and co-founder of VOLUME B2B marketing

Kevin Sutherland is Strategy Partner at Vida Media, and co-founder of VOLUME B2B marketing. Vida advises and works with media, content, and publishing startups and Direct to Consumer brands to help them grow and scale, and VOLUME is a consultancy focusing on brand, content and community strategy for B2B businesses.


You go the distance for your business. So do we.

Looking for the right tech solutions for your business? Look no further.

Every growing business is on a journey and the last year has been no exception. Dell Technologies are here to support you on your ongoing business Journey, whether you’re expanding your clientele, hiring new employees or looking to refresh your tech set up, Dell Technologies Advisors are here to help with the right tech solutions. By really listening and understanding, Dell Technologies Advisors deliver one-to-one, tailored advice to keep your small business ready for what’s next, so you can stop at nothing for your customers.

As well as offering technology advice and support, Advisors can talk you through the range of services offered by Dell Technologies to keep your business ready for the year ahead.

If you would like to discuss your small business tech requirements or if you are looking for professional support and advice, call a Dell Technologies Advisor today on 0800 085 4878 or visit www.dell.co.uk/smallbiz

Register for the recording of this event

Please be aware that by registering for this event, you are consenting to share your details with the two parties: FSB and Redactive in line with their respective terms and conditions. Either party may contact you in the future regarding their relevant webinars, training and products.

This event's sponsor, Dell Technologies and its group of companies would love to stay in touch to hear about your needs and to keep you updated on products, services, solutions, exclusive offers and special events. For information on how they protect your personal data, see their Privacy Statement. You can unsubscribe at any time.

Redactive Publishing is the official publisher of First Voice for the Federation of Small Businesses. [email protected]

© All Rights Reserved 2021